MANILA — SM Supermalls has reported that it has recycled 1.49 million kilos of waste last year from its 68 stores nationwide.
During their recent swing of 2018 Ms. Philippines Earth candidates to several SM malls in Metro Manila as part of their environmental promotion, the beauty contestants participated in the SM’s Trash to Cash project, which lures the public to recycle their trash and earn cash.
Launched in 2007, the Trash to Cash project is one of SM’s environmental initiatives.
The project is held simultaneously from 8 a.m. to 2 p.m. in all 68 malls on the first Friday and Saturday of each month.
During these activities, participants can swap scrap paper and cardboard, plastic and PET bottles, tin and aluminum cans, wooden furniture, metal cookware and kitchen items for cash.
In 2017, SM Supermalls recycled 19,558 kilos of paper.
SM requires customers to make sure that all the items for exchange are clean.
Ms. Philippines Earth candidates went to SM City North Edsa, SM City Marikina, and SM City Sta. Mesa and participated in the exchange of trash for cash with the customers.
The 2018 Ms. Earth Philippines is supported by the SM Markets, comprised of SM Supermarket, SM Hypermarket, and Savemore Market — the pioneering group behind the first reusable shopping bag in the Philippines, the SM Greenbag.
“We, at SM, endeavor to involve our employees and the communities where our malls are located, as part our community engagement program so that the people themselves become the catalysts for change in their own way,” Liza Silerio, SM Cares Program Director for Environment said.
Its advocacies include Programs on Persons with Disabilities, Children and Youth, Women and Breastfeeding Mothers, Environment Sustainability, Senior Citizens, and Overseas Filipino Workers (SM Global Pinoy).
SM said its CSR programs serve as a catalyst for positive change for the community that it serves.